Privacy Policy
This policy explains what information DasAds collects, how we use and share it, and the choices and rights you have over your personal data. Please read it carefully.
1. Introduction
DasAds ("DasAds", "we", "us" or "our"), operated by Dasviral Pte Ltd, provides an AI-driven advertising and monetization platform for web publishers and advertisers. This Privacy Policy describes how we handle personal information when you visit our websites, apply for an account, use our dashboards and ad tags, or when DasAds ad units are served on a publisher's site. By using the Services you agree to the practices described here and in our Terms of Service and Cookies Policy.
2. Information we collect
We collect information in the following ways:
- Account information. When you apply or register as a publisher or advertiser, we collect your name, company, email address, website URL, payment details and any information you provide in the application form.
- Usage data. Information about how you interact with our dashboards, ad units and pages — including impressions, clicks, engagement, RPM, fill rate and reporting activity.
- Device & IP information. Technical data such as your IP address, browser type, operating system, device identifiers, language settings and approximate location.
- Cookies & similar technologies. Identifiers stored through cookies, local storage and pixels that help us serve, measure and optimize advertising. See Cookies & tracking.
3. Advertising & personalization
DasAds personalizes the advertising shown within publisher feeds to make it relevant and non-intrusive. We do this primarily through signals such as page context, post popularity and aggregated audience patterns — not by building intrusive profiles of identified individuals.
To maximize fill rate and revenue, DasAds runs real-time header bidding with vetted demand and header bidding partners. These partners may receive limited request data (such as page context, ad slot and a pseudonymous identifier) in order to bid on an impression. They are contractually required to use this data only to serve and measure advertising.
Where required by law, personalized advertising is conditioned on your consent, which you can manage at any time through the consent controls on a publisher's site.
4. How we use information
We use the information we collect to:
- Operate, maintain and improve the Services, including our AI optimization, display and native ad delivery.
- Review applications and verify eligibility (for example, original content and 100,000+ monthly page views).
- Serve, personalize, measure and report on advertising across publisher inventory.
- Calculate revenue and process Net30 payouts to publishers.
- Detect and prevent invalid traffic, fraud, abuse and security incidents.
- Communicate with you about your account, support requests and product updates.
- Comply with legal obligations and enforce our agreements.
5. Cookies & tracking
We and our partners use cookies, local storage and similar technologies to keep you signed in, remember preferences, measure ad performance and prevent fraud. You can control non-essential cookies through your browser settings and our on-site consent tools. For full details on the categories of cookies we use and how to manage them, see our Cookies Policy.
6. Sharing & disclosure
We do not sell your personal information for money. We share information only as described below:
- Advertisers & demand partners. We share aggregated and pseudonymous campaign data and limited bid-request signals so partners can purchase inventory and measure performance.
- Service providers. Trusted vendors who process payments, host infrastructure, provide analytics or deliver support, acting on our instructions under confidentiality obligations.
- Legal & safety. When required to comply with applicable law, respond to lawful requests, or protect the rights, property or safety of DasAds, our users or the public.
- Business transfers. In connection with a merger, acquisition or sale of assets, subject to this policy.
7. Data retention
We retain personal information only for as long as necessary to provide the Services, comply with our legal and tax obligations, resolve disputes and enforce our agreements. Account records are kept for the life of your account and a reasonable period afterward; reporting and billing records are retained as required by law. When data is no longer needed, we delete or anonymize it.
8. Your rights
Depending on where you live, you may have rights under the EU/UK General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), including the right to:
- Access the personal information we hold about you and request a copy.
- Correct inaccurate or incomplete information.
- Delete your personal information, subject to legal exceptions.
- Opt out of personalized advertising and the sharing of your information, and withdraw consent at any time.
- Object to or restrict certain processing, and request data portability.
To exercise any of these rights, email hello@dasads.com. We will respond within the timeframes required by applicable law and will not discriminate against you for exercising your rights. You may also have the right to lodge a complaint with your local data protection authority.
9. International transfers
DasAds operates globally, and your information may be processed in countries other than the one in which you reside, including Singapore and other locations where we or our service providers operate. Where we transfer personal data across borders, we rely on appropriate safeguards such as Standard Contractual Clauses and equivalent mechanisms to protect your information.
10. Security
We use technical and organizational measures designed to protect personal information, including encryption in transit, access controls, network monitoring and regular security reviews. No method of transmission or storage is completely secure, so while we work hard to protect your data, we cannot guarantee absolute security. If we become aware of a breach affecting your information, we will notify you and the relevant authorities as required by law.
11. Children's privacy
The Services are intended for businesses and individuals aged 18 and over. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.
12. Changes to this policy
We may update this Privacy Policy from time to time. If we make material changes, we will post the updated policy on this page and revise the "Last updated" date above. Your continued use of the Services after changes take effect constitutes acceptance of the revised policy.
13. Contact
Questions about this Privacy Policy or your personal information? Reach our privacy team at hello@dasads.com or through our contact page.
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