Practical playbooks, data-backed benchmarks and product updates to help publishers grow RPM, lift fill rate and earn more from every impression.
Traffic alone doesn't pay the bills — the way you sell it does. We break down how a modern publisher layers header bidding, display and native demand to push fill rate past 98% and lift RPM without sacrificing page experience. Inside: floor pricing tactics, the placements that convert, and the reporting metrics worth watching every week.
Read the full guideSet your price floors too low and premium demand walks away; set them too high and your fill rate craters. Here is how to find the sweet spot per placement.
Read moreOne unified auction, dozens of advertisers competing for every impression. We walk through what header bidding does under the hood and why it beats a waterfall.
Read moreIn-feed recommended content can feel like part of the page — or like a speed bump. Seven placement patterns that boost CTR without hurting engagement.
Read moreContextual targeting and first-party signals are stepping in as third-party cookies fade. Here is how forward-looking publishers are protecting their CPMs.
Read moreA 2M-monthly-view publisher switched to DasAds, layered in header bidding and native units, and watched RPM climb from $6.10 to $13.90. The full breakdown.
Read moreSpot a dip before it costs you a payout. Our latest release surfaces live fill rate, RPM and CTR with custom alerts and faster Net30 reconciliation.
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